Cinetica Studio was commissioned with the CGI production for this disrupting commercial. Between the services provided we developed the Avatars, Level Design, Motion Capture Animation, Rendering & VFX. The main development pipeline was based on Unreal Engine 5. Our clients where interestedexploring how can they be part of Decentraland and this was the first approach towards adopting web 3 pipelines.
The project was launched as a nation wide campaign across all México, and got aired on different platforms, such as T.V, Social Media, LED walls and a Music Festival.
Client: AB in Bev CGI Production: Cinetica Studio Production Agency: Landia