DigiFun x KINGWEN
about this project
THIS IS CLAIRE (QINGWEN) HUANG, A FASHION DESIGNER GRADUATED FROM CENTRAL SAINT MARTINS WHO HAS WORKED IN THE DEPARTMENT OF RETAIL MARKETING IN CARTIER AS WELL AS THE DEPARTMENT OF DESIGN IN THOM BROWNE AND SIMONE ROCHA IN THE PAST FEW YEARS. HER OWN BRAND, KINGWEN, IS BASED IN SHANGHAI AND LONDON, AND AIMS TO COMBINE MODERN AESTHETICS WITH CLASSIC FAIRYTALES OR PAINTINGS. UNDER THE THEME OF ROMANTICISM, CLAIRE IS USING GRADUAL COLOUR CHANGING SHEER FABRICS TO REPLICATE THE TEXTURES AND PIGMENTS THAT REOCCUR IN OIL PAINTINGS. HER PIECES HAVE BEEN PUBLISHED ON VOGUE ITALY, KINGKONG, V MAGAZINE COVER STORY ETC., AND WORN BY MANY CELEBRITIES FOR GALAS AND EDITORIALS.
DigiFun have 3D modelded the piece to Decentraland