New Beauty Land, which embodies Amore Pacific's new vision "New Beauty."

Amore Pacific headquarters, a world-class building, has been reorganized into a metaverse style.

On the first floor, a pop-up space was organized to allow various interactions and experiences.

On the second floor, Amore Pacific's flagship brands, Laneige, Innisfree, and Sulwhasoo, have built their own metaverse space.

On the third floor is Amore Pacific's NFT exhibition hall. In 2023, the exhibition hall hosted an NFT contest, with over 500 artists participating.