SoundR Music Festival
about this project

SoundR, the world's first Metaverse music Lab, employed Verse Digital to build out the future of music concerts in the Metaverse. Our carefully designed stage hosted 12 artists performing live during a 3 day concert. The scene contained a merchandise pop up store containing branded wearable puffer jackets and branded t-shirts. We used gamification mechanics to increase enagagement and retention within the arena by creating a parkour obstacle course suspended in the arena. Players who made it to the finish found themselves in a secret VIP / Backstage room for additional rewards.

The SoundR stage was launched in November 2022 and had a lot of players dancing the weekend away with multiple acts performing live each day and DJ's filling in betwee the acts.

Contact us at [email protected] for more information