SoundR, the world's first Metaverse music Lab, employed Verse Digital to build out the future of music concerts in the Metaverse. Our carefully designed stage hosted 12 artists performing live during a 3 day concert. The scene contained a merchandise pop up store containing branded wearable puffer jackets and branded t-shirts. We used gamification mechanics to increase enagagement and retention within the arena by creating a parkour obstacle course suspended in the arena. Players who made it to the finish found themselves in a secret VIP / Backstage room for additional rewards.

The SoundR stage was launched in November 2022 and had a lot of players dancing the weekend away with multiple acts performing live each day and DJ's filling in betwee the acts.

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