Before the imminent celebration of the second edition of the Repsol Technology Trends Summit, the multinational energy company took advantage of the great opportunity to enter the Metaverse for the first time with the aim of giving greater visibility to the event as well as capture and attract new audiences, making Decentraland users could enjoy it from within the virtual environment itself and also improving its digital brand positioning.
Thus, Repsol placed its trust in the professionalism of the SOMOS Experiences & DeuSens teams to carry out this ambitious project that marked a milestone within the company, being the first time that Repsol had a corporate presence within the Metaverse. This is how, as a result of this collaboration, Repsol was able to hold its event also within the virtual world, specifically in a virtual recreation carried out in the environment of Decentraland.
Users could also watch the streaming of the real event live from inside the Metaverse, discover informative and corporate content about Repsol, participate in a mini-game of platforms with educational purposes and even leave their signature in a log book that accredited that they were present in this first Repsol event in the Metaverse.
One of the great attractions of the developments was the integration of a virtual assistant in the form of a robot, which welcomed users who approached the Repsol plot and provided them with information and indications on the most interesting actions that could be carried out there.