The design of the Springfield Metacollection, naming thus the first exclusive Metaverse collection launched by Tendam's casualwear firm, was modeled in 3D by the DeuSens team, inspired by a real Springfield clothing collection but modified and adapted to the more modern and futuristic aesthetics of the Metaverse.
Through this project, users of Decentraland were able to purchase these designed virtual garments and use them to dress their 3D avatars, noting that the users themselves acquired exclusive ownership of the product in the form of NFT.
Springfield's first project in the Metaverse was based on 2 main pillars:
- The construction of the virtual 3D environment made in Decentraland, dressed and customized with the look & feel of the brand.
- The design and creation of wearables for its first virtual fashion collection in Decentraland.
The fashion industry has found in the Metaverse new possibilities to connect with new generations of consumers. A new place in which to capture the attention of new customers, hold corporate events, show and sell their physical products, and even open new business avenues through the commercialization of digital assets.
For this reason, it is not surprising that many brands in the industry are approaching this new virtual ecosystem to discover its possibilities and experiment with them. A good example of this is this Springfield project carried out by DeuSens.