Hyundai presented its new car model, Creta, in Decentraland, while allowing visitors to enjoy live music and share an immersive experience, as well as rewarding them with wearables and POAP certifying the attendance.

At the time, Hyundai is one of the first automakers to enter the NFT market and allowing its customers to experience the Metaverse. Through this, the brand states its intention of continuing to expand in the new technologies.