Unleash the Power of the Metaverse for Your Brand
Read our metaverse guide to learn how to leverage the immersive and interactive nature of the metaverse to create marketing campaigns that drive results.
GET THE GUIDEAbout Decentraland
A space for innovative activations that bridge the gap between the physical and digital.
Over 8 million visitors
3.3 million users on-boarded users
Decentralized platform
Governed and owned by its community
Anyone can join
No headset or knowledge of crypto required
What’s inside the guide
We built this guide for brand owners, marketing agencies and small businesses who want to advance their presence online, while learning about the metaverse. We cover the following aspects of developing a brand in Decentraland:
Brand Visibility
Host product launches, conferences, or concerts that can be attended by the community from all over the world.
Customer Engagement
Create a virtual escape room that promotes your products, or a game that incorporates your brand into the gameplay.
Marketing Opportunities
Allow the community to purchase your products directly in the virtual world.
A guided journey into the metaverse
1
Get your location
Host Product launches, conferences, or concerts that can be attended by the community from all over the world.
2
Create an avatar
Create the virtual host that will represent your brand into the metaverse. Find look and a voice.
3
Add content
Get a place for your host and your visitors to interact. From templated buildings to custom experiences.
4
Engage users
Design wearables for your brand, give away them, make a show room.
Read about these in detail and follow the next steps in our guide.
GET THE GUIDERead our FAQs
These are common questions on how to effectively promote your brand in the metaverse, and how to connect with your audience in this unique and exciting space.
1
What is the metaverse?
The Metaverse is a virtual world that is built on top of the internet. It is a place where users can interact with each other and with virtual environments in a more immersive and interactive way.
2
Why should I build a presence in the metaverse?
Building a presence in the Metaverse allows you to reach new audiences, engage with customers in a more immersive way, and promote your brand in a cost-effective way. The Metaverse offers a range of marketing activations, such as virtual events, interactive experiences, and virtual storefronts, that allow you to showcase your products or services in a unique and engaging way.
3
How can a Decentraland Studios help me build a presence in the metaverse?
Decentraland Studios can help you build your presence in the Metaverse by connecting you with a Verified Studio that provide creative services such as creating virtual clothes and gamified experiences. Decentraland Studios can also provide guidance on building an effective marketing strategy and leveraging Decentraland's decentralized platform.
4
What types of marketing activations can a Decentraland Studios help me with?
A Decentraland Studios can help you with a range of marketing activations in the Metaverse, including virtual events, interactive experiences, virtual storefronts, and marketing campaigns. Working with you to design activations that fit your brand and your marketing goals, and can help you execute them in a way that drives results.
5
How much does it cost to build a presence in the metaverse?
A Decentraland Verified Studio can create a customized plan for you to build a presence in the Metaverse that fits your budget and marketing goals. The cost will depend on the specific marketing activations you choose and the resources required to execute them. To learn more and get a quote, you can contact us.
6
How can I reach new audiences through the metaverse?
To reach new audiences in the Metaverse, create engaging content that resonates with the diverse and growing community of curious and forward-thinking users on Decentraland. A Decentraland Verified Studio can help you create customized and high-quality content to help you connect with this audience and expand your reach within the Metaverse.
7
Can I use the metaverse to engage with my existing customers in a deeper way?
Yes, the Metaverse offers unique opportunities to engage with your existing customers in deeper and more immersive ways. For example, you can use virtual swag such as branded t-shirts, hats, or other digital merchandise as giveaways to reward and engage your most loyal customers. You can also offer exclusive behind-the-scenes content showcasing your brand or upcoming products, creating a sense of exclusivity and community around your brand. Another way to engage with your customers is to create immersive experiences that showcase your brand in a unique and interactive way. This can include virtual showrooms, interactive games, or other branded experiences that offer a deeper and more engaging connection with your customers. By using the Metaverse to engage with your customers in these ways, you can strengthen your brand loyalty, build relationships, and create a lasting impression in the minds of your customers.
8
How do I get started with building a presence in the metaverse?
To get started with building a presence in the Metaverse, the first step is to contact a Decentraland Verified Studio. They will work with you to understand your marketing goals and help you create a customized plan that fits your budget and your needs. From there, they will assist you in executing your plan and building a presence in the Metaverse that is immersive, interactive, and effective.
9
What is Decentraland Studios?
Decentraland Studios is a public registry of individuals and organizations offering their services to build content on Decetraland’s platform. The goal is to provide trusted information to brands coming into the space looking for talented builders.
Read what people say about our guide
Had an awesome experience! I had help designing a virtual office for my company in Decentraland, and it went great. The building was exactly as I had described and they aced the logo. A++ would def recommend for future builds.
Truly a one stop shop! The staff at Kollectiff is super knowledgeable and went way above and beyond for us. Can't recommend them highly enough!
Voxel Architects provide high quality work in Metaverse and 3d design. It has been a great experience working with their team. They have been particularly helpful in translating the design process of more traditional art studios into impactful metaverse experiences. The Rocket Factory is proud to continue our partnership with Voxel for our upcoming metaverse project The Final Frontier.
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