The Voice: Metaverse
about this project
At #DCMVMF22, NBC The Voice has launched a Voice-themed game where fans stand in front of Metaverse Coaches and collect “notes” to the beat of a song in order to get a chair turn—and win a Voice collectible.
Attendees are also able to stop by the Voice set and snag selfies with current Coaches Gwen Stefani, Blake Shelton, Camila Cabello, John Legend, and, of course, the legendary spinning red chair.
"The Voice has always pushed boundaries starting with the first-of-its-kind Blind Auditions that empowered people to feel valued for who they are, not what they look like. Creating our first Metaverse experience with Decentraland is the logical next iteration of that global fan journey," JUSTIN Hochberg, CEO of Virtual Brand Group Inc.