Metaloop by K0LL3CT1FF
about this project

As part of Decentraland’s first Metaverse Fashion Week (MVFW) activation, K0LL3CT1FF developed and launched the MetaLoop, an event venue located on its own block of land within Decentraland. ⁠ ⁠ For the long weekend, the MetaLoop became the home of a series of runway show collaborations, the only location to do so next to the main event, with a selection of labels and retailers, some of which were making their first steps into this new digital terrain.⁠ ⁠ Perry Ellis International, fast fashion e-tailer Cider and semi-couture brand Christine Massarany, as well as digital fashion platform DressX and non-fungible token (NFT) artists The Rebels and 8sian, were among those presenting throughout the weekend at the Metaloop by K0LL3CT1FF.⁠ ⁠ Alongside the cohort of runway shows, the Metaloop also hosted afterparties by its partners, artists and sponsors, one of which was presented by Argentinian rapper Nicki Nicole.⁠