MVFW 2022
about this project

Boson Protocol wanted to raise its own Metaverse Fashion District partnering with some of the world’s most sought-after brands for Metaverse Fashion Week. The idea was that each brand could sell their exclusive physical products to users through reedemable NFTs within a boulevard of metaverse stores located in Boson Portal in Decentraland. Check our official partnership here. Some of the fashion brands that participated in this project were Tommy Hilfiger, Cider, IKKS, Deadfellaz and many others! Click here to meet all the fashion participants.

Our team designed and developed an entire Fashion District related to Boson Protocol. The district was split in several booths where the different fashion brands could have their metaverse stores. Every booth was designed based on its brand image and products, keeping them as similar as in real life. Inside of each booth, there were special spots where physical products turned into NFTs were showcased and sold. Polygonal Mind designed a special booth too where to showcase our fashion week wearables.

The building is prepared to host fashion shows and acts as a fashion district. Users can get fashionable clothing both in real life and in the metaverse, sharing the same appearance. The building has these key features:

  • Streaming screens for presentations and interviews
  • Fashion showcases
  • Permanent and short-live fashion collabs with their own space/booth
  • NFT collections store

Learn more:

Media exposure: Medium | White Paper By | The Edge Singapore

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An independent team supported by Decentraland's DAO maintains this project.
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