about this project
Absolut has been the the official vodka of Coachella for a decade. In 2022, Absolut extended the experience into the next digital era ...the metaverse.
Absolut.land 2022 featured unique immersive experiences designed around their signature products and passion points.
- gallery of iconic Absolut bottle art.
- branded collectable treasure hunt
- selfie room and anti-gravity dance area
- a Pride tunnel and rainbow-themed dance party paying homage to Absolut’s history of LGBTQ support
- a two-way livestream betweeen the real festival and the metavesre
- virtual jukeboxes for new music releases
Working with meatevsre builders Parcel Party and creative agency Young Hero , the Babydolls brought the Party Vibes for this activation over two weekends.
More Info: https://shortyawards.com/15th/absolutland