Breaking New Ground: KB Home First National Homebuilder in the Metaverse With Launch of Virtual New-Home Community
KB Home’s first-of-its-kind metaverse new-home community debuts in the popular Decentraland platform and showcases a three-dimensional welcome pavilion, coupled with three architecturally distinct model homes with interactive features to encourage exploration and engagement. In addition, a virtual host will greet and educate potential buyers on the benefits of building a new KB home – with the experience offering multiple ways for visitors to continue their home buying journey in the physical world.
Atlas provided SDK refactoring, development & deployment. Additionally, Atlas created, implemented and is managing a data & analytics dashboard.