doWow’s interactive billboards showcased Decentraland’s community and partner content, teleporting visitors to the #DCLMVMF22 festival sites to enjoy performances by 150+ artists.

Challenge

Broadcast event content, allowing attendees to interact with festival's experiences via dozens of virtual screens & enable:

• Real-time content curation
• High-quality video display
• Content interaction & engagement

Outcome

• 8M impressions & 6 minutes of average watch time per user

Customizable Web3-ready billboard

For DCLMVMF22, we built fully custom virtual screens in different sizes and shapes. Each hosted interactive content, designed to engage attendees with festival’s content.

Instant content delivery & curation

With our content broadcast infrastructure, we were able to:

• Display mixed media
• Moderate content in real-time without redeploying scenes or coding
• Schedule content to go live
• Increasing/decreasing certain content cadence

Engagement, interactivity & UGC

Each item on virtual screens can be interacted with, clicked on, or used to teleport attendees to the next performance.

We gathered user-generated content from Twitter and promoted the #DCLMVMF2022 hashtag via an interactive social media campaign.

High-quality multiple video broadcasts

To host thousands of simultaneous users and deliver high-quality content, metaverses require substantial server capacity. Using doWow, a metaverse can broadcast more content with low latency and optimized data strategy, making it possible to:

• Broadcast video in high quality
• Stream multiple videos at once