NFT World City is hosted in Aetheria District at 150,65 - a huge 11x11 (121 parcels) two-level city that is the single largest scene hosted in Decentraland to date. The city was designed to serve as a spot where visitors are incentived to attend events in order to generate traffic. Sponsors pay to host events, attendees earn a reward for attending them which generates traffic, and this traffic then draws interest from other brands looking for exposure. Brands can also establish a more permanent residence by leasing space within the city. Spaces include art galleries, NFT storefronts, brand headquarters, games, and more.