Bloomfang by Clara Bacou | ArtWeek 2025
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ArtWeek25 Bloomfang

Clara Bacou’s Bloomfang: Creating visuals and immersive worlds for Coldplay, Blackpink, and Elton John, Bacou has also led XR campaigns for Louis Vuitton, Dior, and Nike. Bloomfang introduces a mythic creature born of neglected gardens and whispering lawns, a playful rebellion against sterile pixels that transforms Decentraland with her signature fantasy-driven craft.

A mythic creature born of neglected gardens and whispering lawns, part beast, shrub, and daydream. Succulent antlers, tendrils, and blinking flower-eyes embody chaos. A joyful rebellion against sterile pixels where vines overrun logic, blossoms bloom on mossy jaws, and nature wins, reminding you to hydrate, log off, and touch grass.

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An independent team supported by Decentraland's DAO maintains this project.